SEARCH ENGINE OPTIMISATION
Search Engine Optimisation is a process, not a one-time “set and forget” deal, and it requires ongoing analysis and updates on your website’s content, code, and architecture.
A website that is not properly optimised for search engines is like a ship lost at sea.
Search Engine Optimisation (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results.
This process includes analysing and optimizing the architecture and navigation of your website, the underlying code, content relevancy, and inbound and outbound links.
The goal is to make search engines find your website, scan it, index it, and serve it to visitors who are searching for the information you’re offering.