Write engaging marketing content through storytelling.
Content marketing is the most effective way to engage and influence your audience. Through relevant content writing, your business demonstrates expertise by offering a solution to your customers’ needs, challenges, and desires. Far from just selling your product or service, your content communicates the value of your business and your commitment to your customers.
Marketing has changed from one-to-many to one-to-one over the past two decades. People prefer to do business with companies that they connect with–and the way to earn their trust is through storytelling. We want to “wow” our customers with stories they want to share with others and hope that others will share them too.
Why is storytelling so compelling?
Because people remember stories that they can connect with on an emotional level. People relate to stories, not ads or commercials. They can see themselves in a story and associate it with their own lives. That’s when the magic happens—people resonate with the content, talk about it, and share it with others.
Storytelling is the number one marketing tool for today’s savvy marketers. At Innovate Marketing, we help our customers discover the benefits of our products and services through stories they can relate to. We want to provide information about how our products and services can help solve the needs, challenges, and desires of our customers in a way that helps us develop a one-on-one relationship with them.
This is not a novel concept; stories have existed since the dawn of humanity. We all tell stories, whether it’s to make a point or share experiences, and we all listened to stories to learn and make better choices in life. The only novel part about storytelling as a marketing tool is how we share the stories via the web today—we have the ability to reach the whole entire world, but competition is fiercer than ever and only the fittest will survive.
After thorough research to determine the most effective voice, format, and channels for your message, we’ll craft unique, personalized, and engaging marketing content that’s relevant to your audience and supportive of your brand image.