BRAND & PACKAGE DESIGN
Consistent branding is how successful businesses set themselves apart from the crowd.
Your brand is your promise of commitment to your customers. A distinctive, unified brand positions your business as an industry leader while sending a resonant message to your target audience. Whether you’re creating an entirely new brand design or just reinventing your existing image, we’ll work with you to establish creative direction and designs for a unique message and powerful impact in your industry.
Consistency is the cornerstone of a memorable brand. Your logo, branding, tagline, and creative elements directly convey the distinctive value and validity of your brand. If that message is inconsistent or poorly coordinated, it does more than confuse your audience – it creates doubt, hesitation, and mistrust, all of which can undermine your credibility as a business.
By defining specific usage guidelines and quality standards, a style guide helps your brand maintain a unified identity and a constant voice.
Our style guides include a strategic overview of your brand’s vision, personality, and key values, along with clear specifications for your logo, brand design, tagline, colours, font styles, and more. Our marketing agency will build secure foundations to keep your images clean, reliable, and predictable – exactly what a distinguished brand should be.
A customised introduction makes a lasting impression. Coordinated letterhead, envelopes, and business cards combine your brand’s distinctive style with its professional legitimacy to give customers a snapshot of who you are and what you do. Stationery makes a personal, polished, and noteworthy impact on your target audience.
Marketing collateral is the backbone of a successful campaign. Marketing may have evolved with the digital era, but brochures, sales sheets, and business folders still play an important role in your sales cycle.
Innovate Marketing combines first-class graphic design with engaging content to create powerful, unified collateral materials. Based on careful research, we’ll shape a focused communications strategy that resonates with your target audience and conveys a compelling and consistent brand message.
Taking product marketing to the next level.
At Innovate Marketing, we understand the impact that packaging can have on sales and the user experience and understand how to take your product marketing to the next level. At the crossroad between form and function, product packaging is an opportunity to sell your brand and the quality of your offering to customers before they have a chance to interact with the products themselves.
An attractive, well-designed package entices customers, encouraging them to learn more about your product. In a world of product saturation, eye-catching and informative packaging can make your product stand out and make the shortlist for product consideration.
We use our creativity and professional graphic design expertise to create attractive layouts, designs, and illustrations to engage your target audience and effectively communicate your message. Our designs are original and created specifically for your business, following industry best practices, market trends, and your brand’s guidelines.
Well-designed marketing materials are more attractive and enjoyable to read. Through creative design, we can help your business successfully deliver information through a variety of channels. Our extensive graphic design services include print and web materials, broadcast, packaging, and tradeshow pieces. At Innovate Marketing, we create more than beautiful pieces; we create striking visual messages that are thought-provoking, engaging and powerful sales tools.