Through interactive, relevant content, emails educate and engage your audience with special offers, news, and information – professional, yet personalized to resonate with recipients’ needs. Email marketing also reinforces your social media presence, where your messages may be lost in the feed.
When done correctly, email marketing can still be a valuable marketing tool. However, it’s important to note that nowadays, savvy consumers dislike overt sales pitches. The secret to success lies in creating quality content, not the number of messages sent.